Obagi’s Newest Initiative Goals to Increase Consciousness for Individuals With Disabilities


The sweetness business is all about expressing creativity and harnessing individuality, which is what 23-year-old down syndrome advocate and mannequin Grace Strobel is exhibiting the world in her newest marketing campaign with science-based skin-care model Obagi. 

In accordance with a launch, Strobel is the model’s latest Skinclusion ambassador, which the corporate mentioned is an “initiative designed to raise the worldwide dialogue about variety and the way we will all make acutely aware decisions to see the wonder in all of our variations.” She can also be the face of its Scientific Kinetin + Exfoliating Cleaning Gel ($38) as nicely.

The launch of this partnership was introduced on October 1 in celebration of Down Syndrome Consciousness Month and encourages a theme we’ve been seeing—and supporting—quite a lot of in 2020: inclusion and variety. 

“I feel folks with disabilities typically really feel invisible. I turned a mannequin and speaker to assist folks see the worth in others,” Strobel mentioned within the launch. “And that’s what Obagi does: seems to be into our faces and our hearts and sees the wonder in all of us. To be fearless. To be sturdy. To face up for others. And to really feel stunning in our personal pores and skin.”

It’s not usually that folks with disabilities, which quantities to 61 million folks within the U.S., are represented in skincare and there’s no higher advocate for this trigger than Grace. Her initiative to lift consciousness surrounding the stigma geared toward folks with disabilities began in 2017 after a extreme bullying assault, explains the discharge. “Grace turned ache into function and co-created #TheGraceEffect, a presentation she provides to varsities about overcoming obstacles, treating folks with kindness and respect, and residing with a incapacity.”

“On the onset of SKINCLUSION, Grace despatched me a letter explaining how she felt underrepresented within the magnificence and skin-care industries and was inspired by the work Obagi was doing round variety and inclusion,” says Jaime Fort, president of Obagi and member of the CEO Motion for Range and Inclusion. “With class, humor, ambition and dedication, Grace is working to alter society’s view of individuals with disabilities. We welcome and encourage Grace to make use of Skinclusion as a platform to amplify her message, to advocate for folks with down syndrome and to problem our biases to develop into extra inclusive.”

Obagi’s Skinclusion initiative is without doubt one of the first stepping stones throughout the magnificence business to increase the acceptance of down syndrome internationally. 

For extra data on Obagi’s initiative, click on right here. 

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