Having a robust ardour for the work that you simply do is a serious a part of excelling in enterprise, and entrepreneur Ashlee Gomez exemplifies this notion superbly. As a lady of many pursuits, the Florida native has mastered the artwork of parlaying her favourite issues into some fairly superb manufacturers. She is the CEO of not one however three companies, and her newest, Femailer, is already turning into an enormous hit with magnificence fanatics.
Ashlee is a FAMU alum that earned her Bachelors and Masters in Enterprise Administration, however it was her love for all issues magnificence that compelled her to enroll in Paul Mitchell The College-Atlanta to earn her license in cosmetology. From there, Ashlee went on to create her first enterprise enterprise known as Impressions of Magnificence, which is an in-person magnificence expertise for collegiate girls that was impressed by Ashlee’s love of HBCU tradition. Turning into a mom of two was the affect behind Ashlee’s second entrepreneurial transfer known as The Mama Chick, and this enterprise was all about highlighting the thrill of motherhood and cute attire.
Now, Ashlee is introducing a brand new subscription field known as Femailer, and it’s curated particularly for Black and multicultural girls which are searching for nice merchandise at reasonably priced costs. The quarterly field retails for $30 and is crammed with all kinds of magnificence goodies.
We received the inside track on this enjoyable new magnificence field of Ashlee’s throughout our interview, the place she talks in regards to the fantastic perks and merchandise you may take pleasure in by way of this fabulous new subscription service.
HYPE HAIR Your new enterprise, Femailer, is already getting buzz from magnificence lovers. Are you able to inform us somewhat about it?
ASHLEE GOMEZ: Femailer was created for the African-American or multicultural girl who’s between the ages of 18-30, however since our launch, we’ve discovered that ladies of all ages are followers! It’s a quarterly subscription and ships out the 15th of the primary month of the respective season. Every mailer consists of 5-Eight deluxe or full-size merchandise curated particularly for Brown and Black ladies. Not have they got to fret about receiving merchandise in subscription companies that they will’t use as a result of shades are too gentle, and the hair merchandise should not meant for Black hair, and so on.
HH: What are among the merchandise that you simply provide within the subscription field?
ASHLEE: Our Summer season Femailer included 10 merchandise. A few of these magnificence items have been Creme of Nature’s Pure Honey Depart-in Conditioner, Black Radiance’s Lid Glitz, a ‘Blessed” Plate Necklace, a ‘Black Ladies Matter’ laptop computer sticker, and extra. For this season, the Fall Femailer features a fashionable Cheetah Face Masks, the Felicia Leatherwood D2 Detangler Brush, a cute Denim clutch, and so many extra fabulous gadgets!
HH: What are another gadgets that hair care fanatics will love from the Femailer subscription field?
ASHLEE: Hair fanatics will completely swoon over African Delight’s Moisture Miracle 5 Important Oils from our Fall Femailer. The restorative hair and scalp oil protects in opposition to breakage and promotes pure progress, and who doesn’t love hair oil? The Felicia Leatherwood D2 Detangler Brush can be a game-changer! After wash days, this detangler brush will easy your coils and minimize detangling time in half! It’s excellent for kinky, curly, and wavy hair.
HH: What’s your course of for choosing the gadgets that can go into every field?
ASHLEE: I attempt to choose merchandise that will likely be helpful, however are additionally exterior of normal, routine pickups. I need to have the ability to have somewhat little bit of every little thing for everybody. That’s why Femailer merchandise vary from magnificence, skincare, hair, and equipment. The merchandise should additionally cater to girls of shade. I actually attempt to put my persona in it, and I attempt to make it enjoyable. The principle objective right here is inclusivity and choosing fashionable however sensible merchandise that make you each feel and look nice.
HH: Are you able to clarify the #FemailerFam choice that subscribers can select by way of the Femailer service, and what are among the unique perks that members can take pleasure in by way of gaining access to it?
ASHLEE: #FemailerFam has a wide range of perks! As an example, there’s the Rewards Program. When subscribers full sure actions, equivalent to following us on our social channels, they obtain stamps. When these stamps are collected, they are often spent like money at our Pop-Up Retailers, which can be found between Femailer transport seasons. #FemailerFam members are in a position to get a wide range of merchandise by way of these Pop-Up Retailers. They’ll even have entry to a VIP Group, tutorial content material, and are in a position to obtain unique updates and offers.
HH: Because the CEO of two different manufacturers, what are among the classes you’ve discovered from managing your different companies that you’re now taking into this new chapter with Femailer?
ASHLEE: I’ve discovered that no dream or imaginative and prescient is unimaginable to create. In reality, when you have any type of concept, simply go for it. You’ll by no means know what comes of it if you happen to don’t attempt. After I was introducing Femailer to the world, I used to be so nervous as a result of Femailer was my child, and there’s at all times nervousness behind presenting your child to the world. Nevertheless, seeing evaluations the place girls said that they felt like Femailer was created only for them let me know that we have been heading in the right direction. All of the positivity has actually pushed me to ship an amazingly curated bundle, each time, and all of it started with a imaginative and prescient. I’ve additionally discovered that simply because you are able to do it your self doesn’t imply you need to! Constructing a crew of people that can assist you is life-changing!
HH: How do you stability all three companies whereas sustaining a life exterior of labor?
ASHLEE: Truthfully, it’s actually powerful, and I haven’t actually figured it out but. I’ve some days that I feel I’m doing nice and others that I completely really feel like I fail at this (most days). I’m striving for true stability and know that having a regimented schedule and excessive self-discipline are a should!
HH: Do you’ve any recommendation for different aspiring entrepreneurs on the right way to handle a profitable magnificence enterprise?
ASHLEE: The very first thing I’d say is go for it. The world wants what you’ve received! You don’t should have all of it discovered to get began. Nobody will ever know issues didn’t go precisely as deliberate if you happen to don’t inform them, and errors are okay! Additionally, by no means be afraid to ask for assist and rent in opposition to your weaknesses. Lastly, at all times be prepared to adapt and know that typically you’ll have to offer the folks what they need and never essentially what you need them to have.
Would you like to join Femailer? Go to www.myfemailer.com