1987 | Style Me Now

20190717 Missoma La 019 Scaled

20190717 Missoma La 019

The wait is lastly over. For me, somewhat than you! My new jewelry assortment designed in collaboration with Missoma has been within the works for nearly a yr, a plan hatched while in L.A collectively final October, so it actually does really feel like a little bit of a child I’ve slowly been hatching behind the scenes… Though fortunately no painful labour concerned hopefully! 

Having been working with Missoma since 2014, that is our third everlasting assortment collectively and no doubt probably the most private assortment I’ve designed up to now. Known as 1987 after the yr I used to be born (a classic yr I wish to suppose), this assortment is all about nostalgia. Nostalgia in it’s truest, rawest most whimsical kind. The sort of nostalgia that’s tangible, bittersweet and and might be triggered by the only of issues; a odor, the opening bars of a track, the sensation you get driving down a sure street. I grew up within the 90s to the sounds of Alannis Morrissette and The Cardigans blasting out of my sister’s rooms and later, TLC and Tupac out of mine. Mailed mixtapes have been the final word signal of affection, no bed room was full with out a peeling Athena poster or two and Drazik and Anita in Heartbreak Excessive have been the final word couple in my eyes. My mum and two older sisters meant there have been all the time copies of Vogue and Harper’s & Queen mendacity round and I fell in love with all of the OTT glamorous editorials and later, the straightforward grunginess of ribbed tank tops, gold hoops and Levis. I as soon as heard in an interview with Alexa Chung many moons in the past that the silhouettes and sartorialism you develop up with is the stuff you’ll preserve returning to yr after yr (she cited horse using when she was little as a cause she was so at house in skinny denims and ankle boots). So possibly my love of high-rise denim, outsized jackets and classic t-shirts is all all the way down to a childhood amidst the age of the Supers and the long-lasting model of Cindy, Christy and Naomi to checklist just some of the hallowed names of the day.

Huge, gold jewelry was a staple of the time; you couldn’t open a shiny journal or later an MTV music video with out seeing some sort of huge earring, chunky chain or gold crucifix so I couldn’t design a nostalgic assortment with out referencing these icons of the period. I wished this assortment to be filled with timeless necessities, the kinds of items you didn’t know what you probably did with out or have all the time been trying to find. The right gold hoops, the by no means take-off chains and crosses, the go-with-everything signet rings. Timeless sure, however with a definitive nod to the golden years of late 1980s and 90s model and harking back to a few of my final lady crushes rising up, from Liv Tyler and Rachel Inexperienced, to Cindy Crawford and Carrie Bradshaw. Lots of the items are instantly impressed by classic items from my mum’s jewelry field. The waffle hoops are virtually actual replicas of those my mum all the time used to wear down for dinner once I was rising up and the fortunate appeal necklace and bracelet are a re-jigged model of a gold, glass and enamel fortunate bracelet of my grandmothers. We even copied the fortunate emblems from her vintage model. Given we’ve performed two collections earlier than, we actually wished this assortment to be layered with all of the others. The snake chains and curb chains layered up with Roman cash; the mini fang necklace with the cross pendants, I like imagining all of the totally different elements from my longstanding collaboration with Missoma working collectively as one well-oiled machine.

We shot the marketing campaign in L.A as a result of I actually couldn’t shoot this wherever else. I’m not American, I’ve by no means even correctly lived in L.A and but this metropolis means an enormous quantity to me. Slicing my tooth (or sq. eyes) on the likes of Fairly Girl and Beverley Hills 90210 whereas rising up within the sleepy English countryside and solely going outdoors of Europe twice earlier than I used to be eighteen, town of angels turned lodged in my creativeness as someplace virtually unique and extremely cool. The primary time I landed in L.A in 2012 aged twenty 5, it felt like Deja Vu. The lilac skies, palm bushes as tall as buildings, rusting motel indicators and neon lights lining the roads from LAX all the way down to Venice Seaside have been the stuff of silver display recollections to me. I felt like I’d come house and gone again into my childhood recollections unexpectedly. I stayed in a traditional clapboard Venice bungalow for per week, watching the skaters at sundown, discovering avocado fries and driving down the PCH to nowhere and felt like I used to be residing in my very personal film. It was tacky however magical as all tacky issues often are once you’re in them. That whirlwind romance with town grew right into a long run love affair, and I nonetheless get butterflies each time I landing on L.A tarmac to this present day. I’ve fallen in love in L.A, I’ve damaged up in L.A, I’ve made nice buddies in L.A and I’ve carved out a little bit piece of it for myself through the years. There’s nowhere fairly prefer it, the great and the unhealthy, and that West Coast mild can’t be crushed. When you’ve ever seen the sky flip orange from the Hollywood Hills or pushed west down the 110 at nightfall, you’ll know what I imply. I couldn’t shoot in L.A with out a little nod to the place my love affair started, the Venice skate park. Tacky and touristy sure however I adore it all the time nonetheless. From there, we labored our manner up town, from Venice via to Compton, studio metropolis and Glendale and later, completed in a mid-century dream home excessive up within the Hills which included a fully-clothed swim because the solar went down. A love letter to town if you’ll and I’m so pleased with the way it’s turned out. 

We had the most effective week in L.A producing this marketing campaign with the dream workforce and I couldn’t have performed it with out every considered one of them. We have been all working on adrenalin your entire week. Up at 5 A.M with jet lag, in hair and make-up at 6 A.M adopted by lengthy, laugh-filled days of location-scouting, capturing, filming and driving the size and breadth of town, ending with a number of margaritas in Hollywood earlier than falling into mattress someday after midnight and doing it once more the subsequent day. I cherished seeing my imaginative and prescient come to life and attending to breath context and which means into the items we’ve been engaged on for thus lengthy. An enormous because of everybody concerned from Missoma who helped turned an thought into actuality to the inventive workforce on the bottom, however largely an enormous, large thanks to you guys and every one who has purchased, worn and cherished items from my earlier Missoma collections. With out the wonderful quantity of help you guys have proven my earlier collections, this one wouldn’t have come to fruition so THANK YOU for permitting me to proceed engaged on creating my dream jewelry collections and having probably the most enjoyable whereas doing so.  You’re the most effective and I hand on coronary heart couldn’t do any of this with out you. 

So with out additional ado (and there’s been a variety of ado), meet the 1987 assortment, the newest instalment to the Lucy Williams X Missoma collections.

Pictures by Rhys Frampton
Hand printed by Callum Innskip
Retouched by Danny Walker
Hair and Make-up by Sara Denham
Produced by Glam PR in L.A
Artistic Path and Styling by me.

Store the gathering HERE. 

20190717 Missoma La 02520190717 Missoma La 00120190717 Missoma La 01820190717 Missoma La Lucy New 02920190717 Missoma La 020 20190717 Missoma La 02120190717 Missoma La Lucy New 031 20190717 Missoma La Lucy 001 Light 120190717 Missoma La 029 20190717 Missoma La 03520190717 Missoma La 014 20190717 Missoma La 002 20190717 Missoma La 030 20190717 Missoma La 009 20190717 Missoma La 01020190717 Missoma La 026 20190717 Missoma La 028 20190717 Missoma La 03120190717 Missoma La 034 20190717 Missoma La 00820190717 Missoma La Lucy New 010 20190717 Missoma La 005

20190717 Missoma La 01620190717 Missoma La Lucy New 005 20190717 Missoma La 00320190717 Missoma La Lucy New 004 20190717 Missoma La Lucy New 002 20190717 Missoma La 006 20190717 Missoma La 007 Lighter20190717 Missoma La 02420190717 Missoma La Lucy New 03420190717 Missoma La 012 20190717 Missoma La 017

Store the gathering right here